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WHAT WE DID
Research & Insights / Persona Development / Naming / Brand Strategy / Service Design / Copy writing / Identity System / Visual Design / UI/UX Design / Web Development / Way finding / Content Production
The Guild Hotel, part of Marriott’s Tribute Portfolio and voted Best New Hotel by USA Today, is Downtown San Diego’s newest hospitality experience. Located in the historic 500 West Broadway building, what once was occupied by the Young Men’s Christian Association (YMCA) and was used to welcome hundreds of thousands of visitors and Naval members over the decades is now a nod to our city’s history with a modern twist. We worked collaboratively in preserving this story and crafting unique experiences throughout the hotel and brand that speaks to this modern nostalgia.