RISE TO THE OCCASION
WHAT WE DID
Identity Development / Verbal Identity
The Roxbury Group approached us to develop a brand identity for The Metropolitan Building, an iconic gothic tower in the heart of downtown Detroit, and a name and identity for its accompanying rooftop bar, The Monarch Club. With a panoramic view of the city skyline, we developed a brand experience that paid homage to the building’s rich history while charting the future as the crown jewel of Detroit’s resurgence.