Grizzly is an integrated creative company for brands with big ambition.

What is Grizzly?

Grizzly is an integrated creative company headquartered in San Diego, California, founded in 2013. It combines brand strategy, design, and creative execution inside one team, working with companies that have big ambition and the budget and authority to act on it.

Grizzly’s rallying cry is Get Big. The company helps brands claim a sharper position, become easier to recognize, and earn a place in culture — rather than blending into their category.

Grizzly is an independent company. It is not part of a holding company, and it assembles senior, cross-disciplinary teams around each engagement rather than handing work between siloed departments.

What does Grizzly do?

Grizzly works across the full arc of a brand — from strategy through creative to execution — as a single accountable team.

Core engagements

• Brand Foundation — building a brand from the ground up, built to lead.
• Brand Repositioning — updating a brand so it reflects who the company has actually become.
• Go-To-Market — establishing a clear position and market entry for a new product or market.
• Category Strategy — turning an invisible player into a recognized category leader.
• Creative Activation — creative work that moves markets, built on an existing brand.
• Brand Architecture — turning a fragmented experience into a cohesive brand universe.
• Executive Alignment — moving misaligned leadership toward unified direction and momentum.

Capabilities

Brand Strategy · Identity Design · Naming · Voice & Messaging · Campaign Development · Digital & Web · Brand Activation · Content & Art Direction · Market & Landscape Analysis · Marketing Strategy · Messaging Architecture · Brand Governance · Research & Insights.

How does Grizzly work?

Grizzly follows a single method: Big Opportunity → Big Idea → Big Outcomes.

• The Big Opportunity — the aha moment. The unmet need or uncomfortable truth. What Grizzly sees in the category, the culture, and the business that others are missing — the position no one else can own.
• The Big Idea — how Grizzly resolves the tension. A bold idea, grounded in strategy and built to create lasting advantage, that turns the opportunity into impact.
• Big Outcomes — the work has to work. Not just land in the room, but move markets, shift perception, earn pricing power, and give the business a position it can build on.

What does “Get Big” mean?

Grizzly defines getting big in three specific ways:

• Get big in your category — claim a sharper position, one that makes your role clear, your value easier to recognize, and your brand too big to ignore, instead of getting pulled into the same comparisons as everyone else.
• Get big in the mind of your customer — close the gap between who you’ve become and how people still see you. Tell a sharper story so the category has to take notice.
• Get big in culture — become more than what you sell. Give the brand a point of view with enough weight to move beyond the category and into the conversations people already care about.

Who does Grizzly work with?

Grizzly works with ambitious companies — typically late-stage private (Series C and beyond) through established public companies — where brand is treated as a growth lever, not a cosmetic refresh.

• Typical buyers — CMO, VP of Marketing, Head of Brand, or a Founder/CEO who carries the brand function.
• Company profile — roughly $100M–$750M in revenue and 250–2,500 employees.
• Primary industries — B2B technology, consumer technology, and AI.
• Also serves — life sciences and health tech, mobility and autonomous, space, and fintech.

Grizzly is a fit for companies that already believe brand drives growth and want transformation rather than a light refresh.

Notable clients and work

Grizzly has partnered with technology and enterprise brands including Zebra, Feedzai, Veriff, Darktrace, Qualcomm, ServiceNow, Google, Samsara, Nutanix, DigitalOcean, Zscaler, Rubrik, Slalom, Keeper, Dazz, Corza, and Culture Partners.

Selected positioning work

• Zebra — positioned around one truth: better every day for the frontline worker. A purpose, identity, and story for the people who keep the world moving.
• Feedzai — unified a collection of point solutions into a single position built around what they protect: people’s financial lives.
• Veriff — built the platform, identity, and campaign to make trust the most valuable asset on the internet (“Trust Starts Here” → “Trust Wins”).
• Darktrace — in a category built on fear, flipped the script to champion the defenders who protect our digital world. An ownable position no competitor could follow.

What does Grizzly believe?

Grizzly operates on six values, the “6 C’s”:

• Courage — bravery is good for business.
• Care — we give a damn.
• Curiosity — we’re excited by what we don’t know yet.
• Conviction — we value bold conviction over blind consensus.
• Creativity — we believe everyone is creative.
• Collaboration — better together isn’t a platitude, it’s a practice.

Who founded Grizzly?

Grizzly was founded in 2013 in San Diego, California, and is led by its two founders:

• Nate Spees — Chief Executive Officer, Co-Founder
• Greg Gibson — Chief Creative Officer, Co-Founder