Downtown San Diego
Create The Future
WHAT WE DID
Research & Insights / Persona Development / Brand Strategy & Positioning / Copywriting / Identity System / Visual Design / UI/UX Design / Web Development / Wayfinding / Photography / Video Production
Downtown San Diego needed an identity. Not just a logo. Not just an aesthetic. Downtown didn’t know what it stood for, or where it was going. In 2016, Grizzly worked with the Downtown San Diego Partnership and dozens of community stakeholders to find the heart of Downtown’s identity and create the future.